Liturgia is a fictional Spanish luxury label exploring Catholic aesthetics through avant-garde headwear.
The project examines how tradition, devotion, and provocation coexist within contemporary fashion.
BRAND LOGO
The Liturgia logo features a cross as the “t” and a typeface with triangular strokes and strong line contrasts, evoking a medieval-inspired aesthetic while remaining contemporary.
TEASER POSTERS
To introduce the brand, I designed a series of teaser posters intended to spark intrigue.
Placed in the city and shared online, they form part of a larger campaign that introduces Liturgia’s world.
BEHIND THE DESIGN
The posters explore the tension between ecstasy and control within religious devotion.
Saturated colours amplify the emotional excess, while bold black typography cuts across the composition almost like prison bars.
A verse taken from Federico García Lorca’s poem “El poeta dice la verdad” becomes a declaration of faith rather than romantic longing.